Phoenix Food Truck Festival

On the 22nd, Jeff and I ventured to Roosevelt Ave. in Downtown Phoenix for the Annual Phoenix Food Truck Fest. The event which started at 4PM showcased almost 30 food trucks which are all based in Arizona.

 
However, my anticipation was sucked down the drain. It was not what I have expected. First of all, there were too many people. Too much for a tiny lot to accommodate. And people kept on coming as the hours went by. We arrived at 5PM and there was a long queue of hungry folks.

The $30 per person entrance fee was kinda steep too, especially for minute food samples, not to mention that you have to wait in line to get your share.

On the brighter side, we got to sample whimsically-flavored fruit pops, fittingly named as ZEN, egg rolls from HEY JOE FILIPINO TRUCK, pulled pork sandwiches from TASTE Rite, to name a few.

In fairness to the organizers, this is a pioneer food truck event and for first-timers, there was nothing that screamed “doomed to fail”.